Thumbay Group today announces a new partnership with Noon, an e-commerce platform, to strengthen its e-commerce presence within UAE, Saudi Arabia, Egypt and other GCC countries.

For the first time, Thumbay has entered the digital marketspace through Noon – allowing its entire range of products including optical and nutrition portfolio to be available through an online platform.

The partnership will see Thumbay Retail Division comprising of Thumbay Pharmacy, Nutri Plus Vita Store, Zo&Mo Opticals and Flower Shoppe, working closely with Noon on getting all the product range that includes Premium Skincare, Baby Care, Eyewear, Medical Equipment and Nutrition products on the Noon marketplace, ensuring curated digital experience.

Mr. Akbar Moideen Thumbay, VP Healthcare Division & Member of Thumbay Group Board, said: “We are thrilled about our partnership with Noon. Thumbay Retail Division has led the way in digital and this is a natural and significant transformation for us as we seek to reach e-commerce driven consumers.

“We want the digital expression of our brand to represent the very best in the brands and products we offer whether on our own platforms or through our partners, and Noon customers can now access the full range of our products.”

As part of the fostering relationships, Thumbay and Noon will also explore joint opportunities in marketing, know-how and best practices sharing in a bid to help grow online shopping in the region.